“Your Next Starts Here” Campaign

edX’s spring and summer campaign was centered around the tagline “Your next starts here.” In collaboration with two other copywriters, I was responsible for taking the initial concept and applying it to four key subject areas across multiple marketing channels. The campaign was promoted primarily on organic social media, where we directed fans to subject-specific campaign landing pages, relevant blog articles, and learner stories. Below is a sampling of the assets made for the data science section of the campaign, including the landing page and social media posts.

Social media posts designed to promote the landing page and data science course recommendations:

Social media posts designed to promote blog content and help learners determine what skills they needed to learn:

Social media posts designed to promote learner stories: