SmartPaks Rebrand Campaign

When the Creative and Copy Team was tasked with developing new branding for SmartPak’s hallmark product, the SmartPaks Supplement Feeding System, I was responsible for developing a series of copy guidelines that included standard ways to write about the product, its features, and its benefits. Below, you’ll find excerpts from the style guide we created and examples of the marketing collateral we developed that aligned with the new branding, including a social media ad series, promotional email, catalog spread, and print ad.